ON AND OFF THE PAGE

Design Objective: Reveal the hidden beauty and fragile balance of the Chihuahuan Desert while promoting conservation and sustainability. Inspired by the desert’s natural palette, the design uses clean layouts and generous white space to mirror its vast openness. Typography reinforces the theme—a flowing script evokes wind, while a sharp serif echoes the form of cacti. Across the booklet, banners, and digital kiosks, these elements unite to educate, inspire, and connect audiences to preservation efforts.